Finds worth checking out
New clothes, chosen for their quality, craftsmanship, and that little something you don't see everywhere.
About VerySmart
An online store, yes. But above all, a matter of trust.
We believe in beautiful clothes—those we choose with heart, wear often, and love for a long time. VerySmart makes high-quality clothing more accessible, so getting dressed always remains a pleasure.
2021
Launch of VerySmart by Laurence and Alex
130,000+
Smartenistas in the community
8 AM
A live session every morning
History
Welcome to VerySmart
In March 2021, we launched VerySmart with the desire to create a different kind of online store, driven by a very simple belief: high-quality clothing doesn’t need to take itself seriously. Quality can be exceptional without the experience becoming intimidating. We wanted a warm, authentic, accessible, and above all, unpretentious atmosphere.
Since then, we’ve been constantly sourcing new pieces that we love. Canadian brands from right here at home, beautiful Italian and European imports, established houses, and more confidential finds that you’ll rarely see elsewhere. What interests us isn’t the latest trend: it’s craftsmanship, quality, comfort, personality, and everything a garment can help us create.
For us, every day is a virtual treasure hunt. New arrivals are constantly changing, quantities are limited, and we never know exactly what we’ll find tomorrow. That’s also what makes every find a little more special: the chances of bumping into someone on the street wearing the same garment as you are pretty slim.
And because a great find should above all be comfortable to wear, we want to help you choose the right one. Each garment is measured flat in inches, and the measurements of our models give you additional reference points to help you find the right fit.
There’s nothing superficial about loving clothes. Taking pleasure in getting dressed, showcasing yourself, and starting your day feeling good is also a way of taking care of yourself. But loving beautiful clothes doesn’t mean you can’t keep a little accountant’s mindset: we want to choose the right ones—the ones we truly love, that we reinvent, wear often, and get plenty of use out of.
Since then, we’ve been constantly sourcing new pieces that we love. Canadian brands from right here at home, beautiful Italian and European imports, established houses, and more confidential finds that you’ll rarely see elsewhere. What interests us isn’t the latest trend: it’s craftsmanship, quality, comfort, personality, and everything a garment can help us create.
For us, every day is a virtual treasure hunt. New arrivals are constantly changing, quantities are limited, and we never know exactly what we’ll find tomorrow. That’s also what makes every find a little more special: the chances of bumping into someone on the street wearing the same garment as you are pretty slim.
And because a great find should above all be comfortable to wear, we want to help you choose the right one. Each garment is measured flat in inches, and the measurements of our models give you additional reference points to help you find the right fit.
There’s nothing superficial about loving clothes. Taking pleasure in getting dressed, showcasing yourself, and starting your day feeling good is also a way of taking care of yourself. But loving beautiful clothes doesn’t mean you can’t keep a little accountant’s mindset: we want to choose the right ones—the ones we truly love, that we reinvent, wear often, and get plenty of use out of.
Love beautiful clothes. Choose them with care. Wear them for a long time.
Our way of doing things
Carefully selected, explained and measured finds
VerySmart is designed to make online shopping more human, clearer, and more enjoyable.
The 8 a.m. daily appointment
Every morning, we discover new arrivals together: ideas, tips, try-ons, and lots of fun. Always live on our Social Media, always unpretentious.
Real measures
Each garment is measured flat, in inches. Practical information to compare with your own clothes and choose your size with confidence.
The pleasure of dressing
A supportive community for those who love fashion, inspiration, and style in all its forms. Because here, regardless of age or size, what we find beautiful is a woman who embraces herself.
The Smartenistas
A community that goes beyond clothing
At VerySmart, we love clothes, but even more so everything that comes with them: the inspiration, the ideas we share, the laughter and the joy of seeing the same garment tell a completely different story depending on the woman wearing it. Here, style is personal, kindness is essential and there is always room to be fully yourself.
Our values
Fashion is not superficial
At VerySmart, quality, trust, sustainability, and generosity are part of the experience.
Beauty deserves to last
We love quality clothing—pieces we wear often, reinvent, and care for so we can enjoy them for a long time. This philosophy also guides us in creating our textile accessories, made locally in Montreal, and our iconic Capulard, crafted from recycled materials.
Choose better, wear longer
Well-chosen pieces, materials you grow to know, and practical advice for building a wardrobe that lasts beyond a single season.
Fashion that gives back
At VerySmart, we give back to our community through various causes that are close to our hearts, because every shopping trip can also do good.
You are in the right place.
Do you love beautiful clothes, ideas for styling them differently, and the joy of getting dressed? Discover today’s finds, join us every morning at 8 a.m. on social media, and meet a whole community of Smartenistas.